Articles

• Faktor-Faktor yang Meningkatkan Organizational Citizenship Behavior

  Niko Sudibjo, Heidi Simanhadi

  1-12

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  DOI: https://doi.org/10.35592/jrb.v4i1.1515
  Abstract views: 68 | .pdf downloads: 101

• Analisa Citra Merek, Kualitas Produk, Perluasan Merek Terhadap Kepuasan dan Loyalitas Pelanggan

  Reni Fitria Nugraheni, Sampurno, Iha Haryani Hatta

  13-26

  • .pdf

  DOI: https://doi.org/10.35592/jrb.v4i1.1499
  Abstract views: 173 | .pdf downloads: 218

• Dampak Kondisi Pandemi di Indonesia Terhadap Trend Penjualan (Studi Kasus pada PD. Sumber Jaya Aluminium)

  Lingga Yuliana

  27-38

  • .pdf

  DOI: https://doi.org/10.35592/jrb.v4i1.1480
  Abstract views: 450 | .pdf downloads: 1895

• Analisis Biaya dan Manfaat Berbagai Skema untuk Pelayanan Hemodialisis di Rumah Sakit DR. Sitanala Tangerang

  Nasron Azizan, Sutoto, Mary S. Maryam

  39-48

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  DOI: https://doi.org/10.35592/jrb.v4i1.1657
  Abstract views: 115 | .pdf downloads: 261

• Formulasi Strategi Pemasaran Produk Maria (Curcuma zedoria) Hand Sanitizer di Tengah Pandemi COVID-19

  Nur Ermawati, Danang Satrio

  49-57

  • .pdf

  DOI: https://doi.org/10.35592/jrb.v4i1.1604
  Abstract views: 385 | .pdf downloads: 1311

• Analysis of the Relationship Between Consumer-Based Brand Equity, Experiential Marketing, Customer Satisfaction, and Customer Loyalty at Starbucks Coffee in Karawang

  Suhono, Ratih Hurriyati, Mokh Adieb Sultan

  58-69

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  DOI: https://doi.org/10.35592/jrb.v4i1.1692
  Abstract views: 285 | .pdf downloads: 199

• Pengaruh Customer Relationship Manajemen dan Kualitas PelayananTerhadap Kepuasan Pasien serta Dampaknya kepada Loyalitas Pasien Non BPJS

  Faizah, Wahono Sumaryono, Derriawan

  70-85

  • .pdf

  DOI: https://doi.org/10.35592/jrb.v4i1.1678
  Abstract views: 77 | .pdf downloads: 87

• Factors Determining Consumers Intention to Shop Online in Greater Jakarta

  Lucy Tanurahardja, Yudi, Budi, Moh. Rosidi, Louis T Santoso

  86-100

  • .pdf

  DOI: https://doi.org/10.35592/jrb.v4i1.1722
  Abstract views: 160 | .pdf downloads: 162

• Bauran Pemasaran Hyaluronic Acid untuk Pengobatan Penyakit Ulcerative colitis

  Atika Rani, Sri Widyastuti, Wahono Sumaryono, Henky Lesmana

  101-113

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  DOI: https://doi.org/10.35592/jrb.v4i1.1755
  Abstract views: 163 | .pdf downloads: 173